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Features, pricing and Editor Score side by side — to help you pick the right business & marketing tool in 2026.
Quick verdict
On our Editor Score, Apollo.io and B2B Rocket land almost level. Pick Apollo.io if you want 200M+ contact and company B2B database; choose B2B Rocket for autonomous AI agents for outreach. On pricing, Apollo.io is the one with a free or freemium plan, so it's the cheaper place to start.
| Pricing | Freemium | Subscription |
| Free tier | ||
| Best for | 200M+ contact and company B2B database | autonomous AI agents for outreach |
AI sales intelligence and engagement with huge B2B database
AI agents that automate B2B sales outreach
Choose Apollo.io if…
Choose B2B Rocket if…
Your use case decides this one: Apollo.io leans into 200M+ contact and company B2B database, while B2B Rocket is built for autonomous AI agents for outreach. Weigh features and pricing for your workflow. Apollo.io is the lower-cost place to start thanks to its free or freemium plan; the other is worth a trial if its feature set fits better.
Neither is universally better — it depends on your budget and which features matter most. The side-by-side breakdown above shows where each one wins.
Apollo.io (freemium) is best for 200M+ contact and company B2B database, while B2B Rocket (subscription) is best for autonomous AI agents for outreach. See the full feature and pricing comparison above.
Apollo.io has a free or freemium plan, so it's the cheaper way to start. For paid plans, check each tool's current pricing on its review page.
Apollo.io is usually the easier starting point thanks to a lower barrier to entry. Beginners should favour a free tier and a simple interface over raw power.
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Last updated August 2026. Comparisons are ranked by our Editor Score (features, value and pricing, blended with verified user reviews where a tool has them) — see our methodology.