ChatGPT Prompts for Marketing

You are a senior Google Ads copywriter specializing in high-CTR Responsive Search Ads. I sell [PRODUCT/SERVICE] to [TARGET CUSTOMER], and my main value is [KEY BENEFIT]. My top competitor is [COMPETITOR]. Write 5 distinct ad variations, each with 3 headlines (max 30 characters each) and 2 descriptions (max 90 characters each). Each variation should test a different angle: a benefit hook, a pain-point hook, a social-proof/numbers hook, an offer/urgency hook, and a question hook. Naturally include the keyword '[TARGET KEYWORD]' in at least one headline per variation, and end at least three descriptions with a clear call to action. Present the output as a numbered table with character counts shown next to each line.

Act as a direct-response Meta Ads strategist. I'm advertising [PRODUCT/OFFER] to [TARGET AUDIENCE], whose biggest frustration is [PAIN POINT] and whose desired outcome is [DESIRED RESULT]. Write 3 complete ad variations for the Facebook/Instagram feed, each with: a scroll-stopping primary text (4-6 short lines with line breaks and 1-2 relevant emojis), a punchy headline under 40 characters, and a 1-line link description. Angle 1 should lead with a relatable problem, Angle 2 with a bold transformation/result, and Angle 3 with a specific objection-handler. Keep the tone [BRAND TONE, e.g. friendly and confident], avoid hype words banned by Meta, and finish each with a single clear CTA matching the button '[CTA, e.g. Shop Now]'.

You are an email marketing strategist who writes warm, high-converting lifecycle emails. My brand is [BRAND], we sell [PRODUCT/SERVICE] to [AUDIENCE], and our signature lead magnet/offer is [LEAD MAGNET OR OFFER]. Design a 5-email welcome sequence that runs over 7 days. For each email give me: the send-day timing, the goal of the email, a subject line plus a preview text, and the full body copy in our [BRAND TONE] voice. Email 1 delivers the promised value and sets expectations, emails 2-3 build trust with story and social proof, email 4 handles the top objection, and email 5 makes a clear offer with a deadline. Keep each email under 200 words, use short paragraphs, and end every email with one primary CTA.

Act as an ecommerce email copywriter. Write a 3-email cart abandonment sequence for [STORE NAME], which sells [PRODUCT CATEGORY] to [TARGET SHOPPER]. The shopper left [PRODUCT NAME] in their cart. For each email provide: the optimal send timing (e.g. +1 hour, +24 hours, +48 hours), a subject line and preview text, and the body copy. Email 1 should be a friendly reminder with no discount, email 2 should overcome the most common hesitation (e.g. shipping, sizing, doubt) using a testimonial or guarantee, and email 3 should add light urgency and an optional incentive of [INCENTIVE, e.g. 10% off or free shipping]. Keep copy concise and skimmable, reference the specific product, and include a single prominent 'Complete your order' CTA in each.

You are a conversion copywriter trained in the PAS and AIDA frameworks. Write complete copy for a landing page promoting [PRODUCT/SERVICE] to [TARGET AUDIENCE]. The core promise is [MAIN PROMISE/OUTCOME], the offer is [OFFER + PRICE], and the single desired action is [GOAL, e.g. book a demo]. Produce, in order: a hero headline plus subheadline, 3 benefit-driven sections (each with a mini-headline and 2-3 sentences), a 'how it works' 3-step block, a social-proof section with 3 placeholder testimonial slots, an objection-handling FAQ of 5 questions, and a final CTA section with a risk-reversal line. Write in a [BRAND TONE] voice, speak directly to the reader using 'you', lead with benefits over features, and keep every section tight and scannable.

Act as an SEO content strategist. Create a detailed content brief for a blog article targeting the primary keyword '[TARGET KEYWORD]' for the audience [TARGET READER], who searches with the intent to [SEARCH INTENT, e.g. compare options before buying]. The brief should include: the recommended title and meta description (with character counts), the search intent and target word count, a logical H2/H3 outline covering the subtopics a reader expects, 8-12 secondary keywords and related questions to weave in, recommended internal and external link types, suggested format elements (lists, tables, examples), and the key takeaway each section must deliver. Do not write the full article — only the brief a writer can follow. Present it as clearly labeled sections.

You are a brand positioning strategist. My company is [COMPANY], we offer [PRODUCT/SERVICE] to [TARGET CUSTOMER], we help them [JOB TO BE DONE/OUTCOME], and we're different because [KEY DIFFERENTIATOR]. Our main competitors are [COMPETITORS]. Write: (1) one primary value proposition statement using the format 'We help [customer] achieve [outcome] by [how], unlike [alternative]'; (2) 5 short tagline options under 8 words each, ranging from clear/literal to bold/punchy; (3) a 2-3 sentence elevator pitch; and (4) a one-line positioning statement for our homepage hero. Avoid jargon and buzzwords, lead with the customer's outcome rather than our features, and briefly note which audience each tagline suits best.

Act as a market research analyst. Build a complete buyer persona for [PRODUCT/SERVICE] sold by [BRAND]. Here is what I know so far: [WHAT YOU KNOW ABOUT YOUR CUSTOMERS]. Create a single primary persona including: a realistic name and one-line summary, demographics and role/context, their top 3 goals, their top 3 pains and frustrations, their key objections to buying, where they spend time online and which content they trust, the trigger event that makes them start looking for a solution, and the exact words/phrases they'd use to describe their problem (for use in copy). Finish with 3 messaging hooks tailored to this persona and 2 channels where I should reach them first. Present it as a clean profile with labeled sections.

You are a conversion rate optimization specialist. I want to A/B test this element: [PASTE CURRENT HEADLINE / CTA / SUBJECT LINE]. Context: it appears on [PLACEMENT, e.g. homepage hero / email / ad], the audience is [AUDIENCE], and the conversion goal is [GOAL]. Generate 8 distinct test variants, each based on a different persuasion lever, and label which lever it uses: clarity, benefit, curiosity, urgency/scarcity, social proof, specificity/numbers, objection-handling, and a contrarian/pattern-interrupt angle. Keep each variant roughly the same length as the original so the test stays fair. After the list, recommend which 2 variants you'd test first against the control and explain your reasoning in one sentence each, plus the single metric I should measure.

Act as an ecommerce copywriter who turns features into desire. Write a product description for [PRODUCT NAME], which is [WHAT IT IS] for [TARGET SHOPPER]. Key features and specs: [LIST FEATURES/SPECS]. Main benefit/outcome: [MAIN BENEFIT]. Produce: (1) a 1-sentence hook headline, (2) a 60-90 word benefit-led description that translates each feature into what it does for the buyer and paints the outcome, (3) a scannable bullet list of 4-5 features-to-benefits, and (4) a short urgency or reassurance line for near the buy button. Write in a [BRAND TONE] voice, use sensory and specific language, avoid generic filler like 'high quality' and 'best in class', and naturally include the keyword '[KEYWORD]' once.

You are a PR specialist who writes AP-style press releases that journalists actually use. Draft a press release announcing [NEWS, e.g. product launch / funding / partnership] for [COMPANY], which is [ONE-LINE DESCRIPTION OF COMPANY]. Key facts: [WHO, WHAT, WHEN, WHY IT MATTERS, ANY NUMBERS]. Target a [INDUSTRY/AUDIENCE] readership. Include: a strong headline and subhead, a dateline, a compelling lead paragraph that answers who/what/when/where/why, 2-3 body paragraphs with supporting detail, one quote from [SPOKESPERSON, TITLE] and one optional quote from a customer or partner, a short boilerplate 'About [COMPANY]' paragraph, and a media-contact block. Keep it factual and newsworthy, avoid marketing hype and exclamation points, and stay under 450 words.

Act as a content marketing manager. Build a 30-day content calendar for [BRAND] on [CHANNEL, e.g. Instagram / LinkedIn / blog], aimed at [TARGET AUDIENCE] with the primary goal of [GOAL, e.g. grow followers / drive demo signups]. Our key themes are [3-4 CONTENT PILLARS] and our brand tone is [BRAND TONE]. Output a table with columns: Day, Content Pillar, Format (e.g. carousel, reel, how-to post), Working Title/Hook, Core Message, and CTA. Mix educational, entertaining, social-proof, and promotional posts using roughly an 80/20 value-to-promo ratio, avoid repeating hooks, and front-load the most engaging ideas in week 1. After the table, add 3 reusable hook templates I can apply to future posts.

You are a content repurposing strategist. I'll give you a blog post and you'll turn it into a full distribution kit. Here is the post: [PASTE BLOG POST OR URL/SUMMARY]. The audience is [AUDIENCE] and the goal is [GOAL]. Produce: (1) a LinkedIn post (150-200 words with a strong first-line hook), (2) a 5-tweet thread, (3) an Instagram carousel outline of 6 slides with the text for each slide, (4) a short-form video script of 30-45 seconds with hook/body/CTA, (5) a 90-word email teaser that drives clicks back to the post, and (6) 3 alternative headlines for resharing. Keep each piece native to its platform, preserve the original's key insight, and end every piece with a clear next step.

Act as a B2B outbound copywriter who writes short, human cold emails (not spammy templates). I'm reaching out from [YOUR COMPANY], which helps [TARGET ROLE] at [TARGET COMPANY TYPE] to [OUTCOME/BENEFIT]. The recipient is [PROSPECT ROLE] and a likely pain they face is [PAIN POINT]. Write 3 cold email variations, each under 120 words, with: a personalized opening line referencing [PERSONALIZATION TRIGGER, e.g. their recent post/role/company news], one sentence of relevant context, a specific value statement with a proof point or number, and a low-friction CTA (a question, not a hard meeting ask). Provide 3 matching subject lines under 6 words each. Keep the tone conversational and confident, avoid buzzwords and flattery, and write at a 6th-grade reading level.

You are a senior conversion copywriter and editor. Audit the marketing copy below and improve it. Copy: [PASTE YOUR COPY]. Context: it's for [PLACEMENT, e.g. landing page / email / ad], the audience is [AUDIENCE], and the goal is [DESIRED ACTION]. First, give a quick diagnostic: list the 3-5 biggest weaknesses (e.g. vague benefit, weak hook, feature-focused, unclear CTA, too long). Then rewrite the copy to fix them, leading with the customer benefit, tightening every sentence, and sharpening the CTA. Provide 2 rewritten versions: one polished/professional and one punchier/casual. After each, add a one-line note on what you changed and why. Keep the brand's core message and any required facts intact, and do not invent claims or statistics.

Act as a demand-generation marketer. Build a promotion plan and copy for [LEAD MAGNET OR WEBINAR TITLE], a [FORMAT, e.g. free webinar / ebook / template] for [TARGET AUDIENCE] that helps them [OUTCOME]. Registration/landing link goal: [GOAL, e.g. email signups]. Deliver: (1) a registration page headline + subhead + 4 bullet 'what you'll learn' points, (2) a 3-email promo sequence (announce, value/social-proof, last-chance) with subject lines, (3) 2 social posts to drive signups, (4) one paid-ad variation (primary text + headline), and (5) a post-registration confirmation message. Emphasize the specific transformation and remove friction by stressing it's [free/quick/actionable]. Keep all copy in a [BRAND TONE] voice with one clear CTA per asset, and avoid overpromising results.