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Features, pricing and Editor Score side by side — to help you pick the right image & design tool in 2026.
Quick verdict
On our Editor Score, Adobe Firefly and Google ImageFX land almost level. Pick Adobe Firefly if you want generative Fill; choose Google ImageFX for text-to-image generation with Imagen. On pricing, both ship a free or freemium tier, so you can try each before paying.
| Pricing | Freemium | Free |
| Free tier | ||
| Best for | generative Fill | text-to-image generation with Imagen |
Adobe's generative AI for professional creative workflows
Free text-to-image generator powered by Google Imagen
Choose Adobe Firefly if…
Choose Google ImageFX if…
Your use case decides this one: Adobe Firefly leans into generative Fill, while Google ImageFX is built for text-to-image generation with Imagen. Weigh features and pricing for your workflow. Both have a free or freemium tier, so spin up each and keep the one that clicks.
Neither is universally better — it depends on your budget and which features matter most. The side-by-side breakdown above shows where each one wins.
Adobe Firefly (freemium) is best for generative Fill, while Google ImageFX (free) is best for text-to-image generation with Imagen. See the full feature and pricing comparison above.
Both have paid plans — pricing depends on your usage tier. Open each tool's review for current prices, and watch for free trials.
Adobe Firefly is usually the easier starting point thanks to a lower barrier to entry. Beginners should favour a free tier and a simple interface over raw power.
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Last updated August 2026. Comparisons are ranked by our Editor Score (features, value and pricing, blended with verified user reviews where a tool has them) — see our methodology.