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Features, pricing and Editor Score side by side — to help you pick the right business & marketing tool in 2026.
Quick verdict
On our Editor Score, Clay and Cloze land almost level. Pick Clay if you want waterfall enrichment across 150+ data providers; choose Cloze for automatic logging of calls, texts and emails. On pricing, Clay is the one with a free or freemium plan, so it's the cheaper place to start.
| Pricing | Freemium | Subscription |
| Free tier | ||
| Best for | waterfall enrichment across 150+ data providers | automatic logging of calls, texts and emails |
AI data enrichment and GTM automation in one workspace
AI relationship CRM for real estate professionals
Choose Clay if…
Choose Cloze if…
Your use case decides this one: Clay leans into waterfall enrichment across 150+ data providers, while Cloze is built for automatic logging of calls, texts and emails. Weigh features and pricing for your workflow. Clay is the lower-cost place to start thanks to its free or freemium plan; the other is worth a trial if its feature set fits better.
Neither is universally better — it depends on your budget and which features matter most. The side-by-side breakdown above shows where each one wins.
Clay (freemium) is best for waterfall enrichment across 150+ data providers, while Cloze (subscription) is best for automatic logging of calls, texts and emails. See the full feature and pricing comparison above.
Clay has a free or freemium plan, so it's the cheaper way to start. For paid plans, check each tool's current pricing on its review page.
Clay is usually the easier starting point thanks to a lower barrier to entry. Beginners should favour a free tier and a simple interface over raw power.
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Last updated August 2026. Comparisons are ranked by our Editor Score (features, value and pricing, blended with verified user reviews where a tool has them) — see our methodology.