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Features, pricing and Editor Score side by side — to help you pick the right image & design tool in 2026.
Quick verdict
On our Editor Score, Freepik AI Image Generator and Microsoft Designer land almost level. Pick Freepik AI Image Generator if you want text-to-image generation; choose Microsoft Designer for AI text-to-image generation. On pricing, each has a free or freemium plan, so cost isn't the deciding factor here.
| Pricing | Freemium | Freemium |
| Free tier | ||
| Best for | text-to-image generation | AI text-to-image generation |
Text-to-image and sketch-to-image inside a stock asset platform
AI design app with built-in image generation
Choose Freepik AI Image Generator if…
Choose Microsoft Designer if…
Your use case decides this one: Freepik AI Image Generator leans into text-to-image generation, while Microsoft Designer is built for AI text-to-image generation. Weigh features and pricing for your workflow. Both have a free or freemium tier, so spin up each and keep the one that clicks.
Neither is universally better — it depends on your budget and which features matter most. The side-by-side breakdown above shows where each one wins.
Freepik AI Image Generator (freemium) is best for text-to-image generation, while Microsoft Designer (freemium) is best for AI text-to-image generation. See the full feature and pricing comparison above.
Both have paid plans — pricing depends on your usage tier. Open each tool's review for current prices, and watch for free trials.
Freepik AI Image Generator is usually the easier starting point thanks to a lower barrier to entry. Beginners should favour a free tier and a simple interface over raw power.
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Last updated August 2026. Comparisons are ranked by our Editor Score (features, value and pricing, blended with verified user reviews where a tool has them) — see our methodology.