Northbeam

What is Northbeam?

Northbeam is a marketing intelligence platform built for direct-to-consumer brands and agencies that want rigorous measurement of profitable growth.

It offers a full suite of marketing measurement methods, including multi-touch attribution, incrementality testing, and media mix modeling, so teams can understand the true revenue impact of their spend across channels.

Its multi-touch attribution dashboards reveal customer journeys and halo effects, while its deterministic view-through attribution measures the impact of video-based reach campaigns, and machine learning is used to forecast campaign performance and model return on ad spend before budgets are committed.

Northbeam integrates natively with major ad networks, ecommerce platforms, and connected-TV partners, and can feed first-party data back to ad platforms to improve targeting and ROI.

It is best for scaling DTC brands and performance agencies that manage substantial ad budgets and need attribution more sophisticated than platform-reported numbers. Pros include advanced, multi-method measurement in one platform, predictive ROAS modeling to guide allocation, and strong omnichannel coverage.

The trade-offs are a high entry price aimed at brands with significant monthly ad spend, complexity that requires analytical maturity to use well, and modeled results that, like all attribution, are estimates rather than absolute truth.

It is best matched to brands that have outgrown last-click reporting and have someone on the team who can interpret and act on attribution and incrementality outputs, since the platform rewards careful analysis rather than passive dashboard viewing. It uses a subscription model with volume-based pricing.

Pricing changes often, so check the official site for current plans.

Key features of Northbeam

• Multi-touch attribution dashboards
• Incrementality testing and media mix modeling
• Deterministic view-through attribution
• Predictive ROAS forecasting with machine learning
• Native integrations with ad networks and CTV

Northbeam pros and cons

Northbeam pricing

Northbeam is offered on subscription plans. Pricing changes often, so check the official site for the latest plans and any free trial before you buy.

Who is Northbeam for?

Northbeam is best suited for ml marketing attribution and media mix modeling for dtc. Whether you are trying this kind of business & marketing tool for the first time or use one every day, it is a credible option to shortlist — compare it with the alternatives and head-to-head comparisons linked on this page to find the best fit for your workflow and budget.

Northbeam at a glance