Arcade

Arcade is an AI-powered interactive demo platform that lets teams build click-through product demos, walkthroughs and product videos in minutes without code. Users capture their product with a Chrome extension, desktop app or Figma plugin, then enhance the demo with AI voiceovers, branching, annotations and custom interactions.

Demos can be embedded directly on a website, shared via custom links, or exported as a GIF or MP4 for social media and email, and built-in analytics identify viewers and reveal how they engage.

Used by 20,000-plus teams including well-known technology companies, Arcade targets product, marketing and sales teams that want engaging, shareable product stories.

Strengths include a genuinely generous free plan with AI voiceover and multiple capture tools, flexible output formats including video exports, branching and custom branding on higher tiers, and broad adoption.

Trade-offs include AI-credit limits per month, advanced features like HTML capture and branching reserved for Growth and Enterprise plans, and the fact that the core output is an interactive demo rather than a fully rendered cinematic video, though MP4 export bridges that gap.

It is well suited to teams that want both embeddable interactive demos and exportable video clips from the same workflow.

Arcade is popular with product-led and marketing teams because it bridges the gap between static screenshots and full video, letting viewers either watch a guided flow or click through it themselves.

The capture tools across Chrome, desktop and Figma make it flexible for capturing web apps, native software and design prototypes alike, and the analytics help teams understand which steps engage viewers and where they drop off.

Many well-known technology companies use Arcade at higher tiers for branded, branching demos, while its generous free plan lowers the barrier for individuals and small teams to start.

The trade-off is that deeper capabilities and removal of usage caps require paid plans, but the combination of interactivity plus video export gives it broad applicability. Pricing changes often, so check the official site for current plans.